Articles

When independent eye care professionals band together, big things happen. The Inner Circle ambassador program was built on a simple premise: nobody knows the real, day-to-day work of running a thriving practice better than the people doing it. Our ambassadors aren't figureheads or corporate mouthpieces; they are experienced, bold thinkers in the trenches who understand…

If you've ever seen a local Lions Club fundraiser, sponsored a youth event, or handed out donated eyeglasses at a community health fair, you've already crossed paths with the world's largest service organization, even if you didn't know it at the time.   For independent eye care professionals, that overlap isn't a coincidence. Vision has been a core…

Introducing: The Inner Circle You didn’t go independent to think small. Neither did they. Welcome to the Inner Circle, our new member-led programming.   The Inner Circle is built for and by forward-thinking eye care professionals (ECPs) who know we are simply stronger together. Acting as ambassadors for the Collective, the Inner Circle gets to shape the future of our collective and share their expertise. But what does that mean?  Welcome to the…

We’ve all heard the buzzwords: eco-friendly, recycled materials. In our day-to-day lives, making green choices is practically second nature now. We carry reusable water bottles, keep tote bags in the trunk, and swap out single-use plastics without batting an eye.  But what about inside your optical practice?  When you take a hard look at the frame boards on your display floor, do you actually…