ECP Articles & Resources

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A graphic depicting the 2026 marketing and social media calendar

Business Resources, Operational Insights • January 6, 2026

Download the 2026 Marketing & Social Media Calendar

Start your year off right: with a marketing and social media calendar that sets you up for success. Whether you're a seasoned marketing pro or just getting started, our marketing and social media calendar resource will help guide the way for growing your eye care practice. This calendar outlines strategic campaigns, seasonal themes, and key…

Operational Insights • September 23, 2025

The Value to Being a Member of Eye Care Collective

In today’s competitive eyecare landscape, independent Eye Care Professionals (ECPs) face mounting pressure from corporate chains, rising operational costs, and evolving patient expectations. Amid these challenges, Eye Care Collective (ECC) is emerging as a strategic lifeline, offering more than just bulk purchasing power. For independent ECPs, joining our collective can be a game-changer in sustaining…

Male Optometrist facing the camera, wearing a white doctor's coat. Smiling with his arms folded. There is optometric equipment behind him.

Operational Insights • September 29, 2025

Owning an Optometry Clinic or Optical is the Best Kind of Vision Quest

Let’s be honest, owning an optometry clinic or an optical outlet isn’t just about prescribing and/or selling glasses. It’s about building a business that reflects your values, your expertise, and your vision (pun intended). Whether you're a seasoned OD or a young Optician starting to dream about clinic ownership, here’s why stepping into the owner’s…

Young female optometrist is facing the camera, smiling. She is wearing round glasses and holding the right edge of the frame. She is standing in front of a wall of glasses.

Industry Influences • October 5, 2025

The Future For Opticians Is In Independent Optical Clinics

As the eye care industry evolves, so do the opportunities for Opticians. While corporate chains and big-box retailers offer scale and structure, independent optical clinics are emerging as the most rewarding and future-forward environments for Opticians seeking meaningful careers. Here's why: Greater Professional Autonomy Independent clinics often empower Opticians to take a more active role…

Young female optometrist is facing the camera. She is holding a frame Eye Care Edge Certificate in one hand and a bouquet of flowers on the other.

Operational Insights • October 24, 2025

Strong Leadership Is the Cornerstone of Successful Clinics

Running an independent eye care clinic in Canada is more than just providing excellent patient care, it’s about building a sustainable business, nurturing a high-performing team, and adapting to a rapidly evolving industry. At the heart of all this is leadership. For independent ECPs, strong leadership isn’t optional, it’s essential. Leadership Sets the Vision and Culture…