Marketing your practice shouldn’t feel like throwing darts in the dark. You want real strategies that bring patients through your front door, not just vanity metrics that look pretty on paper.
In our first episode of Collective Corner, we sat down with Kate Virzi from Marketing4ECPs. We asked the tough questions about what’s actually working in eye care marketing today, where independent practice owners are leaving money on the table, and how to get your local patient base to take action.
Short, sharp, and zero fluff. Watch the quick conversation below to get the inside scoop before you plan your next campaign.

