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As independent eye care professionals, you wear many hats—clinician, business owner, marketer, and often, HR manager. While clinical excellence and patient care remain top priorities, the success of your practice increasingly depends on your ability to attract, retain, and engage a new generation of employees. Gen Z and younger Millennials are entering the workforce with…

Let’s be honest—owning an optometry clinic or an optical outlet isn’t just about prescribing and/or selling glasses. It’s about building a business that reflects your values, your expertise, and your vision (pun intended). Whether you're a seasoned OD or a young Optician starting to dream about clinic ownership, here’s why stepping into the owner’s chair…