Doctor Recommends® (D|R) Lenses Pricing
Doctor Recommends (D|R) Lenses is our unique, exclusive, technologically advanced solution for providing the vision your patients deserve, no matter their lifestyle needs.
Multi-Vendor D|R Lens Solution
Eye Care Collective is happy to offer an innovative multi-vendor solution to provide members with more options and flexibility for D|R Lenses. With this private label program, Eye Care Collective members have the option to access D|R lenses through each of the three major manufacturing partners and choose the best fit for the needs of their clinics.
Lens Types
The following lens types are available through Carl Zeiss Vision, Essilor, and HOYA:
- Progressives: D|R Personal Fit, D|R Digital FX, D|R Apex HD
- Single Vision: D|R Digital Single Vision HD, D|R Dynamic HD
- Task: D|R Task HD
For tracking and identification purposes, each manufacturer’s engravings, designs, and coatings will vary slightly. Pricing, turnaround time, and promotions may vary somewhat within each manufacturer’s portfolio.
EMR Information
For practices using Visual Eyes
With the Visual-Eyes integrated lens ordering feature, you can access the new D|R catalogues from Zeiss, Essilor and HOYA directly through Visual-Eyes. If you are not already ordering your lenses directly to your labs, this feature will eliminate optical transcription errors as well as speed up lab processing times. Please contact Visual-Eyes [email protected] to activate this feature and [email protected] if you need help downloading the new catalogues.
If you are not currently using the integrated lens ordering feature, please contact the Visual-Eyes sales team to get set up.
Doctor Recommends® (D|R) Lenses Pricing
The D|R pricing will be changing effective January 1, 2026. The member discount will remain at 63.5%, but the list price will adjust to reflect price increases within the industry.
If you require more information on D|R lenses, please contact your designated brand representative from each lab supplier.
NOTE: Final D|R amounts may differ slightly from pricing sheets. Please refer to your Eye Care Collective statement for final and correct pricing.
