Join The Collective
Harness the buying power and operational scale of a national chain while maintaining your autonomy. We’re stronger together.
Member Advantages


How Can the Collective Help Your Business?
Read how the Collective helps our members advance their practice, keeping their bottom line sharper and time back to do what matters.

Are There Any Real Benefits in Consolidated Billing?
It’s the end of the month, and you know you need to sit down and complete your accounts payable. That sense of dread and frustration, at the time it takes, when you could be seeing patients, can be overwhelming.
Having worked at the practice level for over 16 years, this was the major…

Staff Retention – Is It Really an Issue?
Imagine it’s your first day at a new practice. You’ve never worked in optics before. You’re asked to fill out some basic employment forms and are introduced to the team. You spend your first week shadowing an experienced staff member—and you love it!
Flash forward eight weeks: you’ve got unanswered questions because…
Most Frequently Asked Questions
Not at all. The Collective is designed to support the “business of optometry,” so you can focus on the “practice of optometry.” You maintain 100% ownership and clinical decision-making power. We simply provide the corporate-scale backend, like better cost of goods sold (COGS) and streamlined billing.
Instead of your office manager or bookkeeper chasing down dozens of statements from different frame vendors, lens labs, and contact lens suppliers, you receive one single, itemized monthly bill. This drastically reduces administrative overhead, minimizes human error in accounts payable, and simplifies your end-of-month reconciliations.
Read more about the benefits of consolidated billing.
By joining, you gain immediate access to pre-negotiated discounts that are usually reserved for high-volume national chains. This improves your margins on everything from medical supplies to spectacle lenses and frames, allowing you to remain competitive with “big box” retailers while staying independent.
Yes! We know how difficult it can be to coordinate quality continuing education (CE) around a full patient schedule. Your membership includes access to an online learning academy where you can earn CE credits at your own pace, ensuring you stay at the forefront of medical advancements without needing to travel for every credit.
More questions? Visit our FAQ page.
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